Lego itself is there to help too, with some of its own alternative constructions right there amongst the user-generated content, meaning it's never difficult to find some inspiration for your own creations. It's a simple as snapping a photo of your finished course with your smartphone or tablet and whacking it straight into the app's social media ecosystem. There's a section that not only gives you a weekly challenge to get involved with, but it allows you to share your own creations and view images of the levels other players have built. One of the decisions that we also made is that Mario doesn’t die or get hurt a lot, and this is mainly because of Tezuka-san saying ‘We want Mario to be happy, because if Mario is happy, kids are happy,’ which turned out to be very true.The app is fantastic for encouraging your creativity too. So in that sense it’s more akin to Super Mario Maker, where you are intrinsically motivated to get to build levels. “We simply couldn’t translate all of the main mechanics straight to Lego play - Mario games are often about skill and making it to the finish. Some LEGO/Nintendo fans have noted that while plenty of Mario features are represented in LEGO Super Mario, not all of the mechanics of a traditional Mario game are in play. “.this totally overtook the joy of just building from your imagination, because you’re basically just completing a task that we gave you.” Bennink said an earlier version of the app did just that, but the team moved away from it. While the app shows you how to build pieces, it doesn't give you course layouts. In an interview with The Verge, LEGO design head Jonathan Bennink talks about how the app went through some big changes before getting to an approach everyone liked. That includes both with the toys themselves and the accompanying app. Nintendo and LEGO have been working hard to make LEGO Super Mario something special.
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